Let’s start with a simple definition of backlinks – they are links from another site back to one of your pages or posts.
Now the next point is there are 2 different sorts of backlink:
- The ones that help your search engine rankings – you could end up positioning a backlink on one site and the search engines will give a lot of authority to that link.
- Those backlinks that do more harm than good. On the other hand you may also create a link from another site that at best will be ignored and at worst will actually harm your ranking because of either the relevance or the value they put on the site where the link comes from.
Sources of Backlinks
- A good place to start is with website directories but again some directories are better than others although mainly they are good places for backlinks. For example DMOZ and Yahoo Directory are stronger than most of the others. However, there are lots of other highly ranked directories on the net and you should look for those that have as higher page rank as possible.
- Another source of backlinks, which I have covered in other posts and that is by writing articles and submitting them to article directories. It is crucial to remember that most article sites will not let you put links in the body of the article rather you have a resource box at the end of the article. The resource box is the bit that is about you or your site and here you can include a couple of links. These backlinks should be relevant to the article and point to pages or posts on your site that are associated with the topic of the article.
- You can also post to other people blogs. Here the objective is to get your post on someone else’s blog. There are 2 ways to get this done firstly if you only want to get it listed on a few blogs then you can personally approach the blog owner and ask them to put it on their blog. However, if you want it put on lots of blogs then this can take forever. The second approach is to use one of the tools available that will do the posting for you. The downside of this approach is that there is always a monthly charge for this type of service.
- The other way to make use of other people’s blogs is to put comments on their posts which will include a backlink to your site. The point here is that your comment must be meaningful and add value to the author’s post it must not be seen as a spam comment (that is a comment which is only there for backlinks). If it is of good quality the author will love it and will want more comments from you so you can build a relationship with that blogger and their readers.
As I mentioned there are also places that are bad for backlinks. These are free for all sites (called FFA sites) and the search engines will definitely penalise you for using these sites. Also, you are highly unlikely to get direct traffic from these sites but you will get lots of emails from the owners of the site marketing their other products.
Here are just 4 simple ways of generating backlinks to your site for you to use the only word of caution is to make sure you only use methods and sites that will help your site.